What are the meanings and common associations and psychological influences of the most popular primary and secondary colours, Red, Green, Blue, Yellow, Purple, Orange and Pink.
Advancements in colour psychology is increasing in this relativity under exploited science. Studies and experiments are still on going, including using certain colours in prisons and in street lighting to reduce aggressive behaviors.
Colour psychology is also being used by sports psychologists to help achieve desired affects. Colour psychology also plays a large part with the creation of company logos and in marketing in general.
Colour Meanings & Affects
Red is the main primary warm colour that has connections to strength, physical actions and energy, sex, danger and aggression.
Affects of Red – Increases alertness, increased blood pressure and heart rate, increases physical energy, and increases appetites.
Green is a primary color that has connections to, health, nature, the natural world, balance, peace, money and jealously.
Affects of Green – Green increases our connections to nature, it is also calming, peaceful which is good for meditation and relaxation.
Blue is a primary color which has connections to, communication, serenity, logical thinking and intelligence.
Affects of Blue – Blue can discourage aggressive behaviours, cause calmness and help with concentration, blue can encourage objective, unbiased thinking and decision making, and can suppress appetites.
Yellow is a subtractive primary color and it has associations with vacations, sun, happiness and optimism.
Affects of Yellow – Yellow encourages positive upbeat feelings, it can also increase energy levels which can be positive, however it can also lead to feelings of uncertainty/anxiety.
Orange has connections to warmth, upbeat attitudes, excitable, frustration and high physical energy.
Affects of Orange – Orange can increase our physical and mental energies, encourage outgoing extroverted qualities and increase confidence.
The colour purple is connected to royalty, luxury, wealth and the performing arts.
Affects of Purple – The influences of purple are, it can be suppressive of certain emotions, can encourage caring, empathy, compassion, increased intuition and spirituality.
Associations of Pink are, nurturing, love, femininity, emotional.
Pink Affects – Pink is believed to have influences which can be calming and non aggressive, also encouragement of expressing emotions.